The drinks market is seeing a surge in premiumisation and health-focused innovation. According to BeverageDaily, companies including Grey Goose and De Bortoli Wines are introducing new offerings to capture luxury consumers through limited editions and refined flavour profiles.
Wellness remains a key driver for growth, with MOMO Kombucha expanding its reach. Alongside these, DropWorks is exploring new retail opportunities to bring its products to a wider audience.
