Consumer spirits have risen following a ceasefire in Iran, though food costs remain a primary concern.
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Shopper confidence experienced a lift during May, according to new data from the BRC. This uptick in mood is attributed to the ceasefire in the Iran war, which provided a brief moment of optimism for consumers.
Despite this improvement, the overall outlook for the public remains bleak. The Grocer reports that ongoing worries regarding the rising cost of fuel and food continue to weigh heavily on the minds of shoppers.
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