Mondelēz International has lost a court case regarding the size of its Milka chocolate bars. The company reduced the weight of the product from 100g to 90g, but the court ruled that simply updating the weight information on the packaging was insufficient to notify consumers.
According to FoodNavigator Europe, the ruling raises critical questions about the legal minimum requirements for companies when reducing product sizes. The case highlights a growing scrutiny of shrinkflation practices across the continent.
The decision comes as European laws regarding consumer transparency and size reductions continue to evolve, putting more pressure on food manufacturers to be explicit about changes to product volume.
