Cem Karakaş, the former CEO of pladis and boss of McVitie's, has highlighted the rising importance of private-label manufacturers. He suggests that the sector is seeing a significant increase in value.
According to Confectionery News, Karakaş attributes this shift to a combination of strategic acquisitions and a push for innovation by retailers. He also points to global expansion as a key driver for the growth of these store-brand products.
