Lubrizol is preparing to showcase its latest nutraceutical developments at the SupplySide Global event in Las Vegas from 28 to 30 October. The company aims to demonstrate how its combination of consumer insights and scientific research can produce effective health products that do not sacrifice flavour.
According to Food & Beverage Asia, the Lubrizol exhibit will be divided into three specific areas: Persona, Science, and Sensory Zones. These sections are designed to help manufacturers overcome formulation hurdles while addressing the diverse needs of consumers at various life stages.
