The organic food sector may struggle to hit its growth targets due to pricing pressures and limited supply. Jason Buechel, the CEO of Whole Foods, has highlighted these constraints as significant hurdles for the industry.
According to a report by FoodNavigator Europe, the market is currently valued at 76.6 billion dollars. While there is a path to reach 100 billion dollars, the remaining 24 billion dollar gap may be difficult to bridge if supply issues persist.
