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World Food News
May 21, 2026 · Industry Watch

The Rise of Private Labels

The Rise of Private Labels

Shoppers are increasingly choosing store brands over established name brands.

Consumer habits are evolving as more people turn towards private label alternatives. A recent survey indicates a notable shift in how shoppers perceive these store-branded products compared to traditional name brands.

According to reporting from Food Business News, there is a growing preference for these alternatives, suggesting that the perceived gap in quality or value between private labels and big brands is narrowing.

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