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May 21, 2026 · Industry Watch

The Rise of Private Labels

The Rise of Private Labels
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Shoppers are increasingly choosing store brands over established name brands.

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Consumer habits are evolving as more people turn towards private label alternatives. A recent survey indicates a notable shift in how shoppers perceive these store-branded products compared to traditional name brands.

According to reporting from Food Business News, there is a growing preference for these alternatives, suggesting that the perceived gap in quality or value between private labels and big brands is narrowing.

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The images accompanying this article are selected to inspire and complement the story. They are illustrative in nature - and may include stock or AI-generated photography - and do not represent the specific people, places, dishes, or events referenced in the article.

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