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May 26, 2026 · Industry Watch

Frood lands major retail deals

Frood lands major retail deals
The Yum Pandemic
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Frida Redknapp's new nutrition brand is heading to M&S and Ocado shelves.

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Frood, the latest venture from Frida Redknapp, has secured significant new distribution deals with Ocado and M&S. The brand aims to provide a contemporary answer for individuals with hectic lifestyles who still prioritise genuine nutrition and real food.

According to a report by The Grocer, the listings mark a major step forward for the company as it seeks to bring its health-focused offerings to a wider consumer base across the UK.

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The images accompanying this article are selected to inspire and complement the story. They are illustrative in nature - and may include stock or AI-generated photography - and do not represent the specific people, places, dishes, or events referenced in the article.

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