The global snacking landscape is undergoing a significant shift as freeze-dried products gain popularity. According to Bakery and Snacks, this boom is being driven by a mix of clean-label demands and the influence of TikTok crunch culture.
Medical advancements are also playing a role, with GLP-1 diets contributing to the changing way consumers approach snacks. These factors are collectively reshaping the category and pushing manufacturers to adapt to new consumer preferences.
