The upcoming summer season will be defined by 'fricy', a flavour profile that merges the sweetness of fruit with the heat of chilli. This combination is expected to appear across a wide range of categories, from savoury snacks to sweet treats.
According to FoodNavigator Europe, the trend will be visible in everything from desserts to beverages. This fusion of fruity and spicy elements aims to provide a bold sensory experience for consumers during the warmer months.
