Pumpkin spice is evolving beyond its traditional association with seasonal lattes. For the autumn 2026 season, the flavour profile is migrating into a wider array of categories including yoghurt, pancakes and pastries.
According to Confectionery News, brands such as Paris Baguette, Fox's and IQBAR are leading the charge. The trend is now appearing in everything from protein bars to biscuits and various confectionery snacks.
