Fresh and minimally processed foods are facing a decline in popularity as consumers grow wary of safety risks. According to Food Safety News, roughly 40 per cent of Americans report eating less real food because of concerns regarding Cyclospora.
The trend comes at a time when health officials are encouraging the public to base their diets on whole produce. However, the report suggests that public trust cannot be restored through rhetoric alone, as consumers are simply avoiding the produce aisle to stay safe.
Experts argue that the Department of Health and Human Services must prioritise making produce safe and being transparent about the process to bring shoppers back to fresh vegetables.
