PepsiCo is changing its approach to product development by integrating professional chefs into its innovation process. The company aims to stay competitive by using culinary expertise to identify complex flavour profiles that appeal to modern consumers.
According to Food Dive, this strategy helps the snack giant move beyond traditional methods to uncover tastes that resonate with fickle audiences. The initiative focuses on enhancing the offerings of major brands, including Doritos and Lays.
