Short Description
The Yum Pandemic is a food platform for discovering, sharing, and publishing recipes with cultural context, practical cooking tools, and a community layer for home cooks, chefs, and food storytellers.
Media
The Yum Pandemic Press Kit
Approved brand assets, logo rules, colour guidance, and reference copy for editorial, partnership, and media use.
Reference
Quick Facts
- Name
- The Yum Pandemic
- Category
- Recipe, food culture, and culinary community platform
- Website
- https://theyumpandemic.com
- Press contact
- Email us
Media
Press Releases
| Date | Title | Download TXT | Download DOCX |
|---|---|---|---|
| 11 Aug 2026 |
The Yum Pandemic Launches: A Global Celebration of Food and Drink Goes Viral This Summer
ReadFOR IMMEDIATE RELEASE The Yum Pandemic Launches: A Global Celebration of Food and Drink Goes Viral This Summer New five language platform brings together recipes, food history, editorial journalism and a worldwide community NICOSIA, Cyprus - 2026-08-11 - Food and drink lovers have a new home. The Yum Pandemic is now live as a global platform that brings recipes, food history, editorial journalism and a worldwide community together at https://theyumpandemic.com/. Where many recipe websites stop at a list of ingredients, The Yum Pandemic gives every dish a wider story. The platform brings together: • Recipes from home cooks and professional chefs across many cuisines • Yumpedia, a growing food history encyclopaedia exploring the origins, traditions and people behind the food we love • Original news and features about the people, ideas and trends shaping food and drink • Events and competitions for home cooks, bakers and drinks enthusiasts • A social community where members can create profiles, follow one another, and share recipes, photographs and videos Members can also save recipes to personal collections, download printable recipe files, and discover content through personal and professional profiles. The result is a platform designed for people who want to explore food, cook it, understand its history and share it with others. The platform is completely free to join, with a generous tier of user features available to every member. The Yum Pandemic is available in English, Greek, Spanish, French and Russian. Each language has its own edition, allowing food lovers to discover and contribute in the language that suits them. The Yum Pandemic was created and carefully shaped in Cyprus by Andrew Tzionis, a Welsh Cypriot inspired by his love for the island and the food, culture and history of the wider Mediterranean. Its first recipes were Moussaka and Chicken Souvlaki, originally created as test cases for an idea that has since grown into a global platform celebrating food, stories and community. “Food brings people together across borders and cultures. We built The Yum Pandemic so that language would never be the barrier that stopped someone discovering a dish, understanding its story or sharing something of their own,” said Andrew Tzionis, Founder of The Yum Pandemic. The platform is also designed for independent food writers, content creators, chefs, hospitality businesses and drinks brands that want to reach an engaged international audience. Further tools for creators and partners will be introduced as the platform grows. Press Kit and media assets A full Press Kit, including logos, brand guidelines, technical information and screenshots, is available at https://theyumpandemic.com/press-kit/. About The Yum Pandemic The Yum Pandemic is a global recipe and food-culture platform bringing together recipes, food history, editorial journalism, events and a worldwide community of food and drink lovers. The platform is available in English, Greek, Spanish, French and Russian, helping people discover, cook and share food in their own language. Find out more at https://theyumpandemic.com/. Media Contact The Yum Pandemic Press Team team@email.theyumpandemic.com Note to Editors The platform is available in five languages, each with its own edition: EN https://theyumpandemic.com/ | EL https://theyumpandemic.com/el/ | ES https://theyumpandemic.com/es/ | FR https://theyumpandemic.com/fr/ | RU https://theyumpandemic.com/ru/ |
The Yum Pandemic Launches: A Global Celebration of Food and Drink Goes Viral This Summer
Read
FOR IMMEDIATE RELEASE The Yum Pandemic Launches: A Global Celebration of Food and Drink Goes Viral This Summer New five language platform brings together recipes, food history, editorial journalism and a worldwide community NICOSIA, Cyprus - 2026-08-11 - Food and drink lovers have a new home. The Yum Pandemic is now live as a global platform that brings recipes, food history, editorial journalism and a worldwide community together at https://theyumpandemic.com/. Where many recipe websites stop at a list of ingredients, The Yum Pandemic gives every dish a wider story. The platform brings together: • Recipes from home cooks and professional chefs across many cuisines • Yumpedia, a growing food history encyclopaedia exploring the origins, traditions and people behind the food we love • Original news and features about the people, ideas and trends shaping food and drink • Events and competitions for home cooks, bakers and drinks enthusiasts • A social community where members can create profiles, follow one another, and share recipes, photographs and videos Members can also save recipes to personal collections, download printable recipe files, and discover content through personal and professional profiles. The result is a platform designed for people who want to explore food, cook it, understand its history and share it with others. The platform is completely free to join, with a generous tier of user features available to every member. The Yum Pandemic is available in English, Greek, Spanish, French and Russian. Each language has its own edition, allowing food lovers to discover and contribute in the language that suits them. The Yum Pandemic was created and carefully shaped in Cyprus by Andrew Tzionis, a Welsh Cypriot inspired by his love for the island and the food, culture and history of the wider Mediterranean. Its first recipes were Moussaka and Chicken Souvlaki, originally created as test cases for an idea that has since grown into a global platform celebrating food, stories and community. “Food brings people together across borders and cultures. We built The Yum Pandemic so that language would never be the barrier that stopped someone discovering a dish, understanding its story or sharing something of their own,” said Andrew Tzionis, Founder of The Yum Pandemic. The platform is also designed for independent food writers, content creators, chefs, hospitality businesses and drinks brands that want to reach an engaged international audience. Further tools for creators and partners will be introduced as the platform grows. Press Kit and media assets A full Press Kit, including logos, brand guidelines, technical information and screenshots, is available at https://theyumpandemic.com/press-kit/. About The Yum Pandemic The Yum Pandemic is a global recipe and food-culture platform bringing together recipes, food history, editorial journalism, events and a worldwide community of food and drink lovers. The platform is available in English, Greek, Spanish, French and Russian, helping people discover, cook and share food in their own language. Find out more at https://theyumpandemic.com/. Media Contact The Yum Pandemic Press Team team@email.theyumpandemic.com Note to Editors The platform is available in five languages, each with its own edition: EN https://theyumpandemic.com/ | EL https://theyumpandemic.com/el/ | ES https://theyumpandemic.com/es/ | FR https://theyumpandemic.com/fr/ | RU https://theyumpandemic.com/ru/
Media
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Journalists and media professionals can subscribe to receive official press releases and media updates directly from The Yum Pandemic.
Usage
Logo Guidelines
Clear Space
Leave clear space around the logo equal to at least the height of the icon bowl/cloud mark. Do not crowd it with text, partner marks, borders, or UI chrome.
Minimum Size
Keep the full wordmark at 140px wide or larger on screen. Use the square icon when the available width is smaller or when the logo must sit inside an avatar field.
Backgrounds
Use terracotta or colour assets on light and warm neutral backgrounds. Use white versions on dark, busy, or photographic backgrounds with enough contrast.
Do Not
Do not stretch, recolour, rotate, crop, add effects, place inside a new shape, alter the text, or separate the wordmark from its symbol.
Editorial
Naming And Copy
Name Use
Write the name as The Yum Pandemic. Do not shorten it to Yump in formal press materials unless referring to a specific in-product feature that uses that wording.
Tone
Describe the platform as practical, culturally curious, community-minded, and food-first. Avoid implying medical, pandemic-related health claims, or crisis messaging.
Colour
Brand Palette
The palette is warm, editorial, and food-led. Terracotta carries the brand, gold adds highlights, and action green identifies primary actions. Dark backgrounds and warm surfaces pair with cream text. Only colours used in this revised design are included below.
Terracotta
Brand accent and warm outlines. Primary UI actions use Action Green.
#C07A65
--yump-brand-terracotta
Terracotta Dark
Colour logo mark and deeper brand accents; not the primary action colour.
#A66350
--yump-brand-terracotta-dark
Yump Gold
Premium accents, ratings, dark-theme highlights.
#D8B878
--yump-brand-gold
Dark Background
Default dark page and modal background; raised panels use Warm Surface.
#120F0D
--yump-brand-dark
Olive Green
Supporting olive accents. Primary actions use Action Green.
#596434
--yump-brand-olive
Warm Cream
Primary text on dark surfaces and approved light asset previews.
#FFF7F2
--yump-brand-cream
Muted Text
Secondary copy, labels and supporting information.
#D2BDB0
--yump-brand-muted
Warm Surface
Raised panels, supporting bands and modal surfaces.
#211713
--yump-brand-surface
Olive Border
Borders and separators around olive controls.
#7B8855
--yump-brand-olive-border
Action Green
Primary action buttons, with Warm Cream text.
#235800
--yump-action-primary-bg
Action Green Hover
Pointer rollover for primary actions.
#2D6E00
--yump-action-primary-hover-bg
Logo Terracotta
Colour embedded in the approved primary terracotta SVG. Keep logo artwork unchanged.
#B96F58
SVG
Logo
Approved Assets
Use these files as supplied. Keep the mark intact and choose the version that gives the strongest contrast for the background.
All-white logo
Use when a single-colour white logo is required on dark, photographic, or partner-brand backgrounds.
All-black logo
Use when a single-colour black logo is required for print, monochrome layouts, or light partner-brand backgrounds.
Primary terracotta mark
Default choice for light or neutral backgrounds.
White text mark
Use on dark photography, dark panels, and high-contrast editorial layouts.
Square colour icon
Use for avatars, favicons, app icons, and tight spaces.
Square white icon
Use where the icon sits on dark or photographic backgrounds.
Media
