Short Description
The Yum Pandemic is a food platform for discovering, sharing, and publishing recipes with cultural context, practical cooking tools, and a community layer for home cooks, chefs, and food storytellers.
Media
The Yum Pandemic Press Kit
Approved brand assets, logo rules, colour guidance, and reference copy for editorial, partnership, and media use.
Reference
Quick Facts
- Name
- The Yum Pandemic
- Category
- Recipe, food culture, and culinary community platform
- Website
- https://theyumpandemic.com
- Press contact
- Email us
Usage
Logo Guidelines
Clear Space
Leave clear space around the logo equal to at least the height of the icon bowl/cloud mark. Do not crowd it with text, partner marks, borders, or UI chrome.
Minimum Size
Keep the full wordmark at 140px wide or larger on screen. Use the square icon when the available width is smaller or when the logo must sit inside an avatar field.
Backgrounds
Use terracotta or colour assets on light and warm neutral backgrounds. Use white versions on dark, busy, or photographic backgrounds with enough contrast.
Do Not
Do not stretch, recolour, rotate, crop, add effects, place inside a new shape, alter the text, or separate the wordmark from its symbol.
Media
Press Releases
| Date | Title | Download TXT | Download DOCX |
|---|---|---|---|
| 6 Jul 2026 | The Yum Pandemic Launches: A Global Celebration of Food and Drink Goes Viral This August |
Media
Receive future press releases
Journalists and media professionals can subscribe to receive official press releases and media updates directly from The Yum Pandemic.
Logo
Approved Assets
Use these files as supplied. Keep the mark intact and choose the version that gives the strongest contrast for the background.
All-white logo
Use when a single-colour white logo is required on dark, photographic, or partner-brand backgrounds.
All-black logo
Use when a single-colour black logo is required for print, monochrome layouts, or light partner-brand backgrounds.
Primary terracotta mark
Default choice for light or neutral backgrounds.
White text mark
Use on dark photography, dark panels, and high-contrast editorial layouts.
Square colour icon
Use for avatars, favicons, app icons, and tight spaces.
Square white icon
Use where the icon sits on dark or photographic backgrounds.
Colour
Brand Palette
The palette is warm, editorial, and food-led. Terracotta carries the brand, gold adds a premium accent, and stone tones keep layouts readable.
Terracotta
Primary brand accent, logo colour, key actions.
#C07A65
--terracotta
Terracotta Dark
Hover states, deep accents, emphasis.
#A66350
--terracotta-dark
Yump Gold
Premium accents, ratings, dark-theme highlights.
#D8B878
--yump-gold
Stone Light
Light page background and warm whitespace.
#F5F2EE
--stone-light
Stone Medium
Subtle borders, dividers, and neutral panels.
#E6DED5
--stone-medium
Dark Background
Deep surfaces and brand contrast fields.
#1A1A1A
--dark-bg
Olive Green
Secondary culinary accent used sparingly.
#235800
--olive-green
Editorial
Naming And Copy
Name Use
Write the name as The Yum Pandemic. Do not shorten it to Yump in formal press materials unless referring to a specific in-product feature that uses that wording.
Tone
Describe the platform as practical, culturally curious, community-minded, and food-first. Avoid implying medical, pandemic-related health claims, or crisis messaging.
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