The food and drink industry is seeing a rise in the popularity of hojicha as a potential successor to matcha.
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Hojicha is gaining significant traction across the food and drink sector. This roasted tea offers a distinct flavour profile that is beginning to attract widespread industry attention.
According to FoodNavigator Europe, the ingredient is being explored for various new applications as it moves toward becoming a major flavour megatrend. Its growth suggests a shifting interest in the way tea is utilised within consumer products.
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