New startups are transforming the traditional tea ritual into convenient, on-the-go formats.
Source credit ↓
The consumption of matcha is shifting from a slow cafe ritual to a fast-paced routine. A growing number of brands are introducing accessible formats to bring the green tea powder to a wider audience.
According to FoodNavigator Europe, these innovations include canned lattes, sparkling beverages, and portable stick packs. These products aim to remove the friction associated with traditional preparation methods.
The images accompanying this article are selected to inspire and complement the story. They are illustrative in nature - and may include stock or AI-generated photography - and do not represent the specific people, places, dishes, or events referenced in the article.
Keep exploring The Yum Pandemic.
