Prinova is preparing to showcase a range of functional beverage concepts at Fi Europe. The move comes as the industry shifts towards personalisation, with consumers seeking products that cater to their specific health and wellbeing needs.
According to reporting from Food & Beverage Asia, Mintel predicts that by 2027, consumers will be more intentional about creating personal ecosystems focused on convenience and health outcomes. This trend is further supported by the ongoing popularity of high-protein options and GLP-1 related dietary trends.
