The food and drink sector is preparing for a new wave of growth as several key trends move past their viral stages. According to FoodNavigator LATAM, five specific innovations are set to maintain their momentum through 2026.
Key areas of focus include the rise of functional drinks and the growing popularity of creatine. The industry is also seeing a shift towards ube and viral frozen snacks, alongside a new focus on GLP-1 nutrition to support specific health needs.
