The pastel de nata is rapidly transforming from a traditional Portuguese treat into a worldwide bakery sensation. This trend is evident across various sectors, including foodservice and retail, as demand for the custard tartlet continues to climb.
Highlighting this growth, the London-based chain Santa Nata recently celebrated a major milestone by reaching 10 million sales. According to Bakery and Snacks, this achievement underscores the broader boom of the pastry on the global stage.