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May 29, 2026 · Industry Watch

The Global Rise of Pastel de Nata

The Global Rise of Pastel de Nata
The Yum Pandemic
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Portugal's iconic custard tart is seeing a massive surge in popularity across international bakery and retail markets.

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The pastel de nata is rapidly transforming from a traditional Portuguese treat into a worldwide bakery sensation. This trend is evident across various sectors, including foodservice and retail, as demand for the custard tartlet continues to climb.

Highlighting this growth, the London-based chain Santa Nata recently celebrated a major milestone by reaching 10 million sales. According to Bakery and Snacks, this achievement underscores the broader boom of the pastry on the global stage.

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