The Non-GMO Project is working to establish a new standard for the food industry with the introduction of the Non-UPF Verified label. This initiative aims to provide a clear marker for products that are not classified as ultra-processed.
According to Food Dive, CEO Megan Westgate explained that the organisation is taking a holistic approach to develop the label. The goal is to create a certification that can serve as a broader framework for companies looking to reformulate their products.