New research suggests that the boundaries between food and drink categories are disappearing to drive innovation.
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The traditional lines separating different food and drink sectors are fading as brands embrace category blurring. This trend is fundamentally altering how new products are developed and marketed to consumers.
According to data from Mintel via DairyReporter, this shift is reshaping the landscape of product development. By blending elements from various categories, companies are finding new ways to innovate and appeal to evolving tastes.
The images accompanying this article are selected to inspire and complement the story. They are illustrative in nature - and may include stock or AI-generated photography - and do not represent the specific people, places, dishes, or events referenced in the article.
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