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World Food News
May 25, 2026 · Industry Watch

James Watt Launches Second Best

James Watt Launches Second Best

The BrewDog founder is introducing a new beer brand with a unique share offering.

James Watt, the founder of BrewDog, has revealed his latest venture in the brewing industry. The new brand, named Second Best, marks a fresh start for the entrepreneur.

According to a report by The Grocer, Watt intends to distribute shares in this new company to individuals who previously held shares in BrewDog. This move aims to involve former investors in the growth of the new label.

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