Rapid grocery delivery services have reached a yearly high in market share, driven by the excitement of the World Cup. Data highlights a surge in demand as fans opted for convenience during key sporting events.
According to The Grocer, sales via quick commerce platforms-including Uber Eats, Deliveroo, and supermarket-owned apps-accounted for 14 per cent of all online grocery sales on the day of the England team's quarter-final match.
